Business Writing
How to write clearly and concisely
By Nina Sunday
Copyright © Nina Sunday 2011
Smashwords Edition
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Chapter 1: Goals – Economy, Clarity, Empathy 5
Chapter 2: Readability Index 7
Chapter 3: Economy – Sentence Length 9
Exercise 2 – longest sentence 9
Exercise 3 – shortest sentence 9
Chapter 4: Eliminate Unnecessary Words, Avoid Qualifiers 10
Exercise 4 – Omit needless words 11
Exercise 5 – avoid qualifiers 12
Chapter 5: Economy – Avoid Repetition 14
Chapter 6: Economy – Avoid Redundancy 17
Chapter 7: Economy – Active Voice 18
Exercise 11 – active voice – part 2 20
Chapter 8: Clarity – Write the Way You Speak 22
Exercise 12 – read it aloud 22
Chapter 9: Clarity – Be Positive 24
Exercise 13 – state in the positive 25
Chapter 10: Avoid Nominalisation 26
Exercise 14 – nominalisation 26
Chapter 11: Clarity – Bullets 27
Exercise 15 – bullet opportunities 27
Chapter 12: Empathy – Tone - I vs. You, First, Second, Third Person 29
Chapter 13: Empathy – Courtesy 30
Chapter 14: Punctuation – Commas 31
Chapter 16: Content – Getting Started 38
Chapter 1: Goals – Economy, Clarity, Empathy