The Ultimate Sales Process
By Ocean Reeve
New Zealand’s Kia Ora Mai 2011 Supreme Awesome Service Winner
© 2011 Ocean Reeve
First edition published by Ocean Reeve at Smashwords
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Contents
Chapter 1 - Introduction
Chapter 2 - First Impressions
Chapter 3 - Verbal Communication Skills
Chapter 4 - Non-verbal Communication Skills
Chapter 5 - Sales Strategy
Chapter 6 - The Ultimate Sales Process
Chapter 7 – Troubleshooting
Introduction
Good sales people are great communicators. High sales are achieved with credibility, understanding and persuasion. Successfully selling to customers is a process that involves building relationships and trust, uncovering customer needs, matching products and services to those needs, communicating the benefits and persuading your customer to purchase.
The more relationships you build, the more customers you have, and the more sales you make. Your business's sales process, matched with good product and service delivery, will determine your profits.
This guide explains the sales process and describes a highly successful model for converting leads to sales. Now this is not teaching you how to suck eggs and expects you to already have established your business, product and/or service and even understand your market. This guide is a unique sales process applicable to any product or service-providing industry to potentially turn all leads into successful sales.
First Impressions
No matter how good your products or services are, their success depends on your ability to sell them. Your business will grow or fail based on the success of your products and services, and how well you persuade your customers to buy them.
Sales skills can be learnt by anyone. Regardless of what you are selling, you and your sales team can achieve great product sales by mastering a set of proven selling skills that focus on confidence, relationship-building skills, listening skills, persuasion and product knowledge.
Making a strong first impression will help you develop customer relationships and make sales. From the moment you approach your customer, your behavior, attitude and personal presentation is influencing your customer's decision to buy.