Marketing Plan
Apex the New Alcohol-Energy Drink
Concept & Design
Copyright 2010 Coall Publishing
Smashwords Edition
Written by Oscar St.James
(In partnership with Vasyl Mukhin, Julien Coallier, Tieqi Ma, Min Zhong)
License Note:
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you are reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy. Thank you for respecting the hard work of this author.
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Marketing Plan
Apex the New Alcohol-Energy Drink
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APEX PROJECT – The prototype of a new alcohol beverage, able to satisfy the emerging energy drink market share.
Scenario 1 Focuses on overall distribution, promoting an alternative alcohol drink that contains enhanced properties.
Scenario 2 Focuses on a health exclusive strategy that targets restaurants, including resorts hotels, and pubs.
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Scenario 1 A alternative alcohol drink that contains enhanced properties meant for liquor stores
Overview of Company
At Apex Distribution, we’re committed to providing ongoing supplies of our delicious alcohol energy drink. Providing high technology with great taste our delivery systems is designed to serve pubs, bars, clubs, restaurants, resorts, golf courses, and general events.
We are committed towards Kamloops with an alternative drinking option that encourages energy from a source the population can enjoy with satisfaction. Our focus on quality includes:
Training our focus on quality control
All new shipments are tested for taste
All expiration dates are monitored carefully
We operate locally and believe in being socially responsible
Our product is handled carefully to assure contents remains intact
Mission
Our mission is to compete and outsell major competition. At Apex Distribution we want to conquer the beer, cooler, hard liquor, and wine markets by focusing on being part of a healthier lifestyle alternative in the alcohol beverage scene. Our marketing vision involves sponsoring popular events and engaging the population to question the quality of their consumption. We want to be a family friendly business which parents, the elderly, and the general drinking age public can feel comfortable indulging with one of our fine beverages for a quick refreshing boost of energy.
Goals
Service
We want to assure that customer satisfaction remains cared for. By keeping track of comments and suggestions through our website and leaving room for comments on our company order forms allows us to document customer input.
Social
We want to be clearly known in social scenes. The success of our business is focused on our promotions of positive social interaction, establishes as events and festivals. We feel confident our product will be useful for cross promotional advertisements as we offer a specialized product designed to appease over usage,
Profit
As our oval company gains territory, larger orders allow us to establish a competitive pricing advantage while we assure that company salaries and overall value is also elevated proactively.
Growth
To secure our full growth potential, locations who did not initially accept our product can be given free samples and product information. By monitoring for emerging new businesses we can quickly introduce ourselves towards new potential cliental. Our expansion towards high value tourist ventures being pivotal to promote growth of sales as our company aims to integrate ourselves in the beautiful scenic appeals of the general Kamloops region (our sample region).
To promote growth while being a useful advertisement campaign in itself, we want to facilitate irregular hosting of parties and annual social events. By establishing on location vendors or supplying legally contracted supplies in which our product is sold and we are paid afterwards.
Core Competency
Our main advantage is in the health aspect of our product. Healthy lifestyles have been increasingly promoted while the alcohol industry has not had many products able to boast having nourishing ingredients. The added feel of energy is a strong value that the customer will choose Apex over other traditional products.
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SWOT analysis
Strengths: