Newspaper & Magazine Advertising That Works
A Simple 10 Step Guide to Creating Adverts that Get the Phone Ringing
By Jamie Sylvian
How to
multiply the value out of every advert you place
for your local
business,
at no extra cost!
Copyright 2011 Jamie Sylvian
Smashwords Edition
For
Free Marketing Videos, Updates and Great Business Ideas
visit
Jamie's website at
http://www.JamieSylvian.info
Smashwords Edition, Licence Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
CONTENTS
EFFECTIVE AD WRITING TIP #1 - See your ad how your prospect sees it
EFFECTIVE AD WRITING TIP #2 - Don’t Waste PRIME selling Space
EFFECTIVE AD WRITING TIP #3 - Use images wisely
EFFECTIVE AD WRITING TIP #4 - Don’t Be a Clever Clogs
EFFECTIVE AD WRITING TIP #5 - Making Your Prospect THINK too much
EFFECTIVE AD WRITING TIP #6 - Credibility
EFFECTIVE AD WRITING TIP #7 - Proof
EFFECTIVE AD WRITING TIP #8 - URGENCY!
EFFECTIVE AD WRITING TIP #9 - Tell them WHAT to do...
EFFECTIVE AD WRITING TIP #10 - Check your advert
Newspaper & Magazine Advertising That Works
If you run a local business, a store, service or office that is looking to attract, in the main, people local to you, you’re at the right place, this is the book for you
Once you’ve finished reading this, you’ll never write an advert in the same way again ….GUARANTEED!
Introduction
When you advertise locally in the Yellow Pages, local magazines or local papers, you pay by the size of the advert.
So it makes sense to maximise the value of what goes in that box.
In other words;
Same advert size...same cost to you...but with a few tips massively increasing its effectiveness in bringing in new business sales.
If you are looking for a way to improve your advertising results, after 20 years in front line marketing developing companies that have grown into Multi Million Pound powerhouses, business writer Jamie Sylvian takes you step by step through the best way to create small local adverts that actually work.
Jamie Sylvian has been on the front line in marketing for over 20 years, from sitting in a one man office writing adverts for local businesses to developing sales methods for over 500 sales people in the toughest of all selling environments…Door 2 Door selling.
Jamie has the experience and the passion for marketing and psychology to show you EXACTLY how you can pay exactly the same price for an advert in your local magazines, directories and newspapers…. But get much more value from each, just by using these smart strategies ANYONE can use.
This is a short book – Just 27 standard A4 pages long, but it could be the most productive book your business needs.
Print it out, keep it by your computer, and never write an advert without it!!
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OK, let’s get started.....
Do you know what a VANITY ad is?