Table of Contents
Introduction ………………………………………………. 1
Mobile Devices ……………………………………………. 3
What is Mobile Marketing …………………………… 5
Mobile Marketing Trends ……………………………. 7
Why Mobile Marketing is Important ……………. 10
Who Needs Mobile Marketing …………………….. 15
Are People Using Mobile to Buy? ………………… 18
Why You Need a Mobile Friendly Websites …. 19
Mobile Friendly Websites ……………………………. 21
Mobile Marketing Tools ………………………………. 23
QR Codes ………………………………………………….…. 27
Summary …………………………………………………….. 29
1 Introduction
Okay, let’s face it! They’re here to stay!
They’ve gone from the brick-sized version that weighed as much, to the stylish, chic version that fits in any pocket and goes with you everywhere. You literally won’t leave home without it! In fact, you’ll turn around and go back home for it. Mobile phones are everywhere!
Mobile Marketing, a new marketing trend, is the result of the growth in the use of mobile phones and other mobile devices.
I’ve written this guide for the Heating and Air conditioning business owner who is ready to take advantage of this new marketing trend that is set to take off like a rocket. Mobile marketing is for the HVAC business owner who wants to be ahead of the trend - instead of trailing it long after it’s been around for years and used successfully by others.
If you are reading this you probably are a HVAC business or dealership and you know that a regular paying customer is worth more to you than a customer you have to acquire. You may not, however, have any way of keeping track of your customers – who they are, how many of them you have, what they buy when they come in to your shop and therefore, you haven’t been marketing directly to them.
You do your marketing the old-fashioned shotgun way – blast the market with advertising, hoping you’re aiming at the right potential customers who need your product or service.
In this report, we’re going to focus on laser targeting your marketing to your local customer base in an affordable, very effective way – using mobile text message marketing.
We will cover the following topics:
Mobile devices
What mobile marketing is and what mobile marketing isn’t.
Trends in mobile marketing
Why you, as a business owner, should be very concerned about mobile marketing.
Who needs mobile marketing
Mobile friendly websites
Mobile marketing tools
2 What is a Mobile Device?
A mobile device is a wireless-enabled computing or communications device that will maintain its function while on the move. It travels with you anywhere you go.
M
obile
devices include two basic types of devices: phones
and non-phone mobile-enabled devices.
The feature phone is the basic mobile device we’re all familiar with. Feature phones make up about 75% of mobile phones and it is important to realize that. These phones are limited in their capabilities and therefore they place limits on the strategies that can be used to market to them. We can reach customers who carry feature phones using text messaging (SMS), multi-media messaging (MMS), voice and limited mobile internet.
T
he
smartphone is a new
device which combines the functionality of a phone with features we
usually associate with a personal computer, such as the internet and
email. Most of these phones also have a camera.
This is an exciting category to market to, but it’s important to remember that since smartphones represent only 25% of the market, feature phones are still the majority of phones being used. We want to remember the majority of phones have a more limited access when we create our marketing campaigns.
The connected device is the third category we want to know about. This device is not a phone and includes iPads, e-readers (Kindle, Nook) and portable gaming devices. We are able to market to these devices as well.
