Entrepreneurs Brief Guide

“How to Write Your Advertisement”

Dr Jim Porter

Every start-up needs to spend some amount for advertising their business. Advertisements don’t always have to be clever and witty, but can at times be subtle and straightforward. You must have a fair idea of why you are choosing to advertise, the thought process, where you will advertise and whether or not it will be effective..

In 30 minutes, learn how to:

Target your customers

Write an advertisement.

Position your advertisement appropriately

Write a good advertisement

Copyright

How to Write Your Advertisement

Dr Jim Porter

Revision: SW2.019.001

Copyright © 2011 – All Rights Reserved.

Smashwords Edition

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy.

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ISBN: 978-1-4657-7973-1
Publisher: Smashwords, Inc.

Every start-up needs to spend some amount for advertising their business. Advertisements don’t always have to be clever and witty, but can at times be subtle and straightforward. You must have a fair idea of why you are choosing to advertise, the thought process, where you will advertise and whether or not it will be effective.

Advertising can be a critical component of your business marketing strategy, as it directly promotes your business and communicates critical information you want to send to your target audience, usually with the aim of increasing sales or making people aware of your products or services.

Advertising may help to form the first impressions potential customers may have of your business and urge them to try your products and services. Although advertising can attract new customers when done properly, it can have the opposite effect if not properly managed.

How advertising can help your business

Advertising can be anything from your shop sign or website, to an advertisement in a trade magazine or a 30-second radio slot. It can:

Inform customers of your products and services and why customers should buy them over the competition.

Provide basic information about your business such as your contact details, website address, your products and services and where they can be purchased from.