Excerpt for Q-LEEP: Events, Promotions & Holiday Calendar for Q4 2012 by Laura D Lewis, available in its entirety at Smashwords

Q-LEEP 4th Quarter 2012: EVENTS, PROMOTIONS & HOLIDAY Calendar

Volume IV: October, November, December 2012, 4th Quarter

Created by Laura Dawn Lewis

Smashwords Edition

Copyright © 2012 Laura Dawn Lewis

Published by Laura D Lewis

All Rights Reserved

ISBN: 978-1-4524-5312-5 Digital

ISBN-13: 9781463503994; Print

ISBN-10: 1463503997; Print

This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. Laws and practices vary from state to state and if legal or other expert assistance is required, the services of a professional should be sought. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book.

The information herein is based upon information available prior to November 22, 2011. Cover Design by Laura Dawn Lewis

www.CouplesCompany.com www.PRPlanningCalendar.com

Twitter: @promoCalendar

Laura Dawn Lewis' Event, Editorial & Promotional Calendar, The LEEP

14-MONTH CALENDAR at a Glance

INTRODUCTION

This is an abbreviated version of the 2012 LEEP Calendar and covers the fourth quarter of 2012. The 2012 LEEP is available in paperback and digital formats.

As a former media sales person and a current writer, journalist and publisher, I’ve spent hours trying to find this information, praying it might dwell within a single credible location. During my years of media sales I used a crude version of this book, predominantly for vendor marketing, gaining access to new accounts or persuading agencies to pony up a few thousand dollars extra to coincide with a national promotion. When I became a publisher, I found that I needed to know when many of these events were occurring to draw traffic to our website CouplesCompany.com. How this works is key word searches for many of these events skyrocket during the promotions. Essentially, we needed content people would be looking for with the heightened awareness surrounding a given event.

THE GOOGLE FACTOR

We began updating this calendar again for 2012 in October based upon feedback from our fans, unaware of a pending change in Google. They had updated their algorithm in March/April 2011 and we saw a 50% drop in traffic overnight. That change penalized sites for outbound links. As we used over 1000 affiliate programs on Couples Company, we got hit hard. Fortunately, I had merged the company with two others in January 2011 and we were rebuilding the site and company on the backend and had decided to eliminate nearly all affiliate programs within the redesigned the site. We took the hit knowing when the new site launched in August we'd be able to regain what we lost with the new changes. We also figured that we were safe from another Google change as these usually came every 18-24 months. We were wrong to assume Google was done making big changes.

In November 2011, ten days before Thanksgiving, Google made changes again to their algorithm, giving priority to new content over existing articles on the internet. This proved very costly and a nasty surprise for us and tens of thousands of content websites with decades or more of information focusing on specialized fields without a need for breaking news. The change to Google's algorithm, whether intended or not, gives priority to the multi-national media conglomerates whilst penalizing the smaller boutique and specialized websites like ours. We saw a 30% dip in traffic, again overnight. Several of our exclusive articles and series suddenly stopped drawing. Our shopping mall, set up for the holidays fell from top positions. We were heading into the 4 most critical weeks of the year and Google changed the game plan…AGAIN!

The articles that fell off the rankings were heavily researched and dealt with subjects that don't need updating often such as Parental Alienation Syndrome (PAS), dating how-to, the elements behind grief and such. Even our shopping mall, using a ten-year proven formula pairing gifts to the amount of time couples have been together took a hit; the basic criteria doesn't change. What's appropriate to give a girl you've been dating for three months is the same now as it was 20 years ago. Human nature is a constant. Google algorithms are not.

One thing was clear. We needed a strategy and we needed it yesterday. Our little LEEP suddenly moved from useful to critical in generating a steady stream of new content that is timely to compete with the major media companies and re-establish our presence, most notably on Google.

USING THE LEEP TO COMPETE

By using the LEEP calendar, we are able to assign timely stories to our columnists and provide our product development, marketing and retail divisions with a calendar outlining the most opportune time for product releases and sales promotions. We're able to stimulate story ideas that will be in demand, target key words, add elements that make the articles germane to that day, week or month and work within the parameters of the new Google algorithm without sacrificing content, quality or focus. On the marketing end, we're able to integrate key words and promotional events into our social media strategy, marketing and PR, whilst positioning products to play upon various upcoming events that see an uptick in search relevance during the leading weeks. The international nature of the LEEP, specifically with its comprehensive guide to religious holidays helps significantly with our second and third largest markets, India and Europe.

Regaining what is lost in a Google revise does take time, but it can be done and this calendar is proving its merit in reversing the harm. We've started adding additional content featuring various events and the traffic is climbing once again. Our hope is you find the LEEP useful in your work as well.

ABOUT THE LEEP

Whether editorial or marketing, you probably have a dictionary and thesaurus sitting on your desk. The LEEP rounds out the must-have, often-referenced tools of writers and marketers. The 2012 LEEP the second calendar in the series. The 2013 version will be released in Q2 2012.

The LEEP deals with dynamic information and thousands of different sources and each date is therefore ‘subject to change without notice.’ Sources include the US and other nations' governments, the United Nations, various professional organizations, non-profits and NGOs, news stories, public and private institutions, websites and cultural customs. Due to the dynamic nature of calendars, it is advised that before you commit resources to a specific day or event, make sure the date has not changed since this book was updated in November 2011.

We've also included several historical events and major events from 2011 in the 2012 calendar. These dates include the major uprisings in the Arab Spring, major disasters and Occupy Wall Street movement. Our hope is these dates will be quite useful for journalists, bloggers and teachers.

The following is a brief rundown of the various sections that are prone to dates moving.

SPORTS & ENTERTAINMENT

Google ‘World Cup’ and you’ll receive links to dozens of World Cups, for kids, for women for young men, for men. Augment that with FIFA and you still get half a dozen different events throughout the year. The same can be said for terms like World Series, America’s Cup and Championships (pick a sport). Ergo, sports are an issue in the calendar. Often the exact date is not set at the time of this compilation so the dates on the calendar are estimated based upon previous year’s patterns. Multiple factors can change these dates: strikes, extended playoffs, natural disasters etc. Many championships occur at two or four year intervals. This may be the reason your favorite event is not on the calendar.

A similar scenario exists with Entertainment events such as The Academy Awards, Grammy Awards and Webby Awards.

RELIGION

If you ever get bored and seek a Rubik’s Cube size headache, try integrating the Hindu calendar into the Gregorian calendar, (which was developed about 600 years ago). The first uses the sun, moon and positions of planets and stars to designate which days are which and when. The Hindu year is longer. Even the months have different names and half the time you look it up, it gives you the date with the star charts and Hindi names with no reference to internationally recognized dates. Then you have to figure out what your longitude and latitude is at the exact time for that holiday to start…and most of these celebrations go on for days. These dates should be seen as estimates and points of interest rather than exact. If you are going to be covering them or planning an event around them, contact your local Hindu temple and get the exact dates and times for your location. These will vary from city to city.

Buddhism, Judaism and Islam also rely on the moon, sun, planets and/or a combination for their calendars as well. In Islam the observance doesn't begin until the local clergy proclaim it has begun. This means the actual event for these faiths may start a day later or earlier depending upon where you are on this planet or when the moon can be seen. The Christian dates follow the Gregorian Calendar and do not have these issues.

NATIONAL, WORLD & INTERNATIONAL

Several events and dates have national days and international, world and/or universal days. Others occur in the spring and again in the fall or in the Southern Hemisphere than the Northern Hemisphere. This is why they will appear more than once in the calendar. Typically national dates are within the country (usually the US) and were either proclaimed by congress, the President, mark an anniversary or originate from an industrial collective, special interest group, non-profit or professional association. World events typically originate with the United Nations and international events generally derive from an anniversary or come from an industrial collective, special interest group, non-profit or professional association. Other dates, especially the silly dates simply developed through custom.

Even these are often in conflict with each other.

One example is 'Brother's Day'. There are three and all have been proclaimed as official. All have received mainstream media coverage. They're all included because we were unable to determine which is the official Brother's Day.

Different organizations will proclaim the same day at different times of the year. In these cases I’ve looked for the most established organization backing the day and have chosen their designation as official.

Consider Sadie Hawkins Day. One source states it is always the first Saturday in November. Another says it is only on February 29. Yet another states that as of 1937 the date was established after a segment ran in the Lil’ Abner comic strip in mid-November and in the 1950s it was established as a pseudo-holiday falling on the first Saturday following the 9th of November. The last explanation proved the most credible and is the one used in this calendar. However, the tradition of women proposing to men on Leap Day goes back hundreds of years and this has been called Sadie Hawkins Day. Because of this I altered the Leap Day designation of Sadie Hawkins slightly to Sadie Hawkins Proposal Day. In reality, Sadie Hawkins is in November. Culturally it is also on Leap Day. I made and executive decision and split the difference.

REGIONAL AND WEEKLY CELEBRATIONS

Some dates will be different depending upon which region of the country you are in. Weeks dealing with natural disasters and weather, harvest related weeks and sometimes sports will differ. I’ve chosen the weeks, days and celebrations with the greatest consistency nationally.

Another issue that comes up is timing. Many of the promoters of these events will state that it occurs during the ‘First week of X’ or ‘the third week of X’. This is very vague. Do they mean the first full week? Do they mean the week with the first of the month? Do they mean the first seven days? Often there is no explanation and 80% of the time email queries and phone calls to verify are not returned or the information is unknown.

In these cases I’ve compared past year’s weeks to discern a pattern; sometimes this works; sometimes it doesn’t. When it doesn’t, I’ve estimated the date based upon information available.

Dates change due to circumstances, postponements, breaking news, conflicts, extended playoffs, strikes, natural disasters and typos. It is advised to google any event in this calendar for your region prior to planning an event or promotion around it.

Depending upon where you are coming from, Marketing or Editorial, this calendar will have a different use. The point is this calendar is useful for both sides of the divide.

NOOK, SONY, PALM, KINDLE, IPAD & OTHER DIGITAL FORMS OF THIS BOOK

We've made attempts to work with the graphic limitations on the e-readers and make the ebook version as simple to navigate as possible. However, due to the file size limitations on the graphics for digital reading devices, the pictorial versions of this calendar do not reproduce well because of their text. If your reader can navigate PDFs and you've purchased a version for one of the popular ebook readers, simply contact us at public@prplanningcalendar.com with your receipt number and we will provide you with a free interactive PDF version of this calendar that displays beautifully on tablets and allows you to print out a low resolution version on standard paper.

EVENT PLANNING:

If your community has a large population of one or more ethnic group you don’t want to plan a promotion, event, fundraiser or activity if a large portion of your community is marking a day or week with religious or cultural observances. For example, in Los Angeles, because we have a large Jewish population, you don’t want to plan important events, fundraisers or promotions during Passover or the Jewish Holy Week because a lot of people, even if they’re not practicing do observe these weeks with family.

____________

HOW TO USE THIS CALENDAR



IF YOU ARE A JOURNALIST, BLOGGER, EDITOR OR PUBLISHER:

a) Use this calendar to plan features around topics that fit your market;

b) Use it to discover traditions you may not know exist;

c) Use it to identify issues currently receiving extra attention;

d) Use it to identify potential feature stories;

e) Use it for little trivia notations and ‘Did you know?’ embellishments;

f) Use it to create a sense of urgency and unique proposition for reaching difficult sources;

g) Use it to collect additional facts on that topic for future stories;

h) Use it to identify trends.

________________

IF YOU ARE A MARKETER:

a) Use it to generate more revenue. If an organization has set aside a specific month, day or week, find out if additional co-op dollars are available from manufactures to capitalize upon that event. Check with the regional managers of companies and organizations that are affected by the special event. Often they will have funds set aside to increase awareness that you can use to develop a promotion or event dovetailing with the national or international event.

b) Use the calendar for advertising and promotional planning with agencies and individual companies. Most marketing is planned 6-18 months in advance. Traditionally, fiscal years begin in September and budgets are finalized in July and August for the next year. The heightened awareness due to the PR push will make their products/services more desirable during that time.

c) Use it to bring in new advertisers. The calendar is a tremendous ice breaker for new business development and a great strategy for securing that first meeting.

d) Use it to plan your own PR push for new products and services. For example, if you are releasing a book on diabetes, October and November have several weekly, daily and monthly events designed to bring awareness to the public about diabetes maintenance, treatment, avoidance and living with the disease. This would be the ideal time to plan a book tour.

________________

IF YOU ARE AN EDUCATOR:

a) Use it for History: Many of the days mark historic events that impact how we live today.

b) Use it to foster creativity: Have the students come up with ways to acknowledge a specific day like ‘Do a Grouch a Favor Day’, ‘Random Acts of Kindness Day’ or ‘Incredible Kid Day’

c) Use it to engage curiosity: International Literacy Day

d) Use it to explore other cultures and traditions: What is Diwali and how is it celebrated?

e) Use it to learn about global issues: World Indigenous Peoples Day

This is a calendar of ideas. Each year we’ll add more events and points of interest. There are thousands of special weeks and days. The 2013 Calendar will be available during first quarter 2012.

__________________

ALPHABETICAL LISTING OF ALL DATES IN THIS BOOK



For the Alphabetical Listings we've taken the key word of the event as the lead letter. For example: National Prostate Cancer Awareness Day will be listed as Cancer: Prostate Cancer Awareness, National.

A

Absurdity Day: November 20

Adoption Day, National: November 17

Adoption Month, National: November

Advent (C): December 2-24

Advent, 1st Sunday of (C): December 2

Advent: 2nd Reflection Sunday (C): December 9

Advent: 3rd Rejoice Sunday, (C): December 16

Advent, 4th Sunday (C): December 23

Afghanistan, Invasion/Occupation (2001): October 7

AFL-CIO Day: December 5

African American Poetry Day: October 17

African Industrialization Day: November 20

AIDS Awareness Day (Latino): October 15

AIDS Awareness Month: December

AIDS Day, World: December 1

Al Hijra/Muharram Begins (M): November 15 - December 13

All Hallows Eve: October 30

All Saint's Day: November 1

All Soul's Day: November 2

Alternative Fuel Day: October 3

Alzheimer's Disease Month, National: November

American Enterprise Day: November 17

American Indian Heritage Month, National: November

Angel Food Cake Day, National: October 10

Animal Day, World: October 4

Animal Safety & Protection Month, National: October

Animal Shelter Appreciation Week, National: November 4-10

Anti-corruption Day, International: December 9

Antibiotics Week, Get Smart about: November 12-18

Aplastic Anemia Awareness Week, National: December 1-7

Apple Jack Month: October

Arab Spring Begins (2010-2011): December 17

Architecture Day, World: October 1

Armageddon Day (Dispensationalism Only): December 21

Army Navy Football Game: December 8 (est)

Art & Architecture Month: December

Asalha Puja (B): November 30

Ashura (M): November 24

Astronomy Day (Fall), International: October 6

Audio/Video Heritage Day, World: October 27

Aviation Day, International Civil: December 7

Aviation Day, Pan American: December 17

Aviation History Month: November

B

Babbling Day: October 21

Baby, Campaign for Healthier Babies Month, National: October

Baby, Sudden Infant Death Syndrome Awareness Month: October

Bad Day-Day, (Have a): November 19

Bald & Free Day, (Be): October 14

Bathtub Party Day: December 5

Battery Safety Month (Auto): October

Beard Day (No): October 18

Beautiful Day: November 20

Beethoven Appreciation Month: November

Bi-national Health Week (Border): October 1-7

Bicarbonate of Soda Day, National: December 30

Bill of Rights Day: December 15

Bingo Month, National: December

Bittersweet Chocolate with Almonds Day: November 7

Black Friday: November 23

Blindness Awareness Month, World: October

Bodhi Day (B): December 8

Bologna Day, National: October 24

Bone & Joint Action Week, National: October 10-18

Book Lovers Day (International): November 3

Book Month, National: October

Books: Read for the Record Day: October 6

Boss' Day, National: October 16

Bouillabaisse Day, National: December 14

Boxing Day (U.K.): December 26

Brain Injury Awareness Month, National: October

Bread Day, Homemade: November 17

Breast Health Awareness Month: October

Bright Side Day, Look on the: December 21

Brown Shoes Day: December 4

Brownie Day (Chocolate), National: December 8

Business-Write a Business Plan Month, National: December

Businesswomen's Week, National: October 14-20

Button Day: November 16

Buttons Day, (Count Your): October 21

C

Cablegate/Wikileaks (2010): November 28

Calendar Awareness Month, International: December

Camp Month (Sign-Up for), National: December

Cancer Related Fatigue Awareness Month: December

Cancer: Breast Cancer Awareness Month, National: October

Cancer: Lung Cancer Awareness Month: November

Cancer: Pancreatic Cancer Awareness Month, National: November

Cancer: Stomach Cancer Awareness Month, National: November

Candle Lighting Day, Worldwide: December 9

Candy Corn Day, National: October 30

Car Day, (Name Your): October 2

Card Day, (Christmas): December 9

Card Playing Day: December 28

Care Week, National: November 11-17

Caroling Day, National Go: December 20

Carrier Classic (Basketball) 2nd Annual (est): Nov 11

Cashew Day, National: November 23

Cat Herders Day, National: December 15

Celiac Sprue Awareness Month: October

Chaos Day: November 9

Character Counts Week, National: October 14-20 (est)

Chath (Dala Chath, Surya Shashti) (H): November 19

Cheese (Moldy) Day: October 9

Chemistry Week, National (est.): October 21-27

Chicken Soup for the Soul® Day: November 12

Child Health Day, National: October 1

Child Safety Protection Month: November

Children: Kids Care Week, National: October 21-27

Children's Day (Cheerful), International: December 21

Children's Day of Broadcasting, International: December 9

Children's Day, Universal: November 20

Children's Week, Universal: October 1-7

Chiropractic Month, National: October

Chocolate Covered Anything Day, National: December 16

Chocolate Day, National: December 24

Chocolate Day, National: October 28

Christmas Day (C): December 25

Christmas Eve (C): December 24

Christmastide: December 24-January 5

Cinnamon Bun Day, National: October 4

Circles Day, Look for: November 2

Class Reunion Month: October

Clergy (All Faiths) Appreciation Day: October 14

Clergy (All Faiths) Appreciation Month: October

Collegiate Alcohol Awareness Week, National: October 14-22

Columbus Day: October 8

Coming Out Day, National: October 11

Common Sense Day: November 4

Communication Week, World: November 1-7

Compass Day, (Marooned without)-Learn how to use: November 6

Computer Learning Month: October

Computer Security Day, National: November 30

Confession Day, (False): November 21

Consumerism Day, Rebel Against (Buy Nothing Day): November 23

Cook Something Bold Day: November 8

Cookbook Launch Day: October 12

Cookie Day, National: December 4

Cookie Month: October

Cookies Day (Bake), National: December 18

COPD Awareness Month: November

COPD Day, World: November 14

Cotton Candy Day, National: December 7

Couch Potato Day, National: December 21

Country Music Association® (CMA) Awards: November 14 (est)

Cranberry Day: November 23

Creative Child & Adult Month, International: November

Credit Union Week, International: October 21-27

Crime Prevention Month, National: October

Crossword Puzzle Day: December 21

Curious Events Day: October 9

Custodial Workers Day, National: October 2

Customer Service Week, National: October 1-5

Cyber Monday: November 26

D

Date-Nut Bread Day, National: December 22

Daylight Savings Ends, Fall Back: November 4

Dear Santa Letter Week: November 12-18

Decision, Make Up Your Mind Day: December 31

Dental Hygiene Month, National: October

Depression Screening Days (2 days), National: October 4-5

Dessert Day, National: October 14

Dessert Month, National: October

Development Information Day, World: October 24

Deviled Egg Day: November 2

Dia de los Muertos: November 2

Diabetes Day, World: November 14

Diabetes Month, American: November

Diabetes Month, National: October

Diabetes: Foot Health Issues Month: November

Diabetic Eye Disease Month: November

Dictionary Day, International: October 16

Difference Day, Make a: October 27

Ding-a-Ling Day, National: December 12

Disabilities, World Day for Persons with: December 3

Disability History & Awareness Month: October

Disaster Reduction Day, International: October 10

Distributive Education Clubs of America (DECA) Week, National: October 9-15

Diversity Awareness Month: October

Diwali (Bhau-Beej) Begins (H): November 11-17

Dog: Adopt-a-Shelter Dog Month: October

Domestic Violence Awareness Month: October

Down Syndrome Month, National: October

Drive Safely Work Week: October 1-5

Drowsy Driving Prevention Week: November 4-10

Drug Facts Week, National: October 28-November 3

Drugged & Drunk Driving Prevention Month, National: December

Drum Month, International: November

Drum Month, National: November

Dunce Day: November 8

Dussehra (H): October 24

E

Ear Day, (Take it in the): December 8

Education Office Professionals Career Awareness Week, National: October 9-15

Education Support Professionals Day: November 14

Education Week, American: November 12-18

Education Week, International: November 12-16

Educator for a Day, Day: November 15

Egg Day, World: October 12

Egg Nog Day, National: December 24

Egypt- Tarhir Square Protests Against Military Rule Begin (2011): November 19

Eid Al Adha Begins (M): October 26-29

Elderly, International Day of: October 1

Election Day, (US Presidential) National: November 6

Emergency Nurses Day: October 10

Emergency Nurses Week: October 7-13

End of World Day (2012): December 21

Environment: Protect the Environment During War Day, International: November 6

Epilepsy Month, National: November

Equal Opportunity Day, Gettysburg Address Anniversary (1862): November 19

Evaluate Your Life Day, National: October 19

Evergreen Day: December 19

Eye Injury Prevention Month: October

Eyes, Home Eye Safety Month: October

F

Family Caregivers Month, National: November

Family Stories Month: November

Family Week, National: November 18-24

Farm Animal Day, World: October 2

Farmer's (Old) Day: October 12

Feast of St. Francis of Assisi (C): October 4

Feast of St. Stephen's Day (Ireland): December 26

Feast of St. Stephen's Day (Orthodox): December 27

Feast of the Immaculate Conception (C): December 8

Festivus: December 23

Fibonacci Day, International: November 23

FIFA Club World Cup Japan (est.): December 6-16

Fig Week, National: November 1-7

Financial Planning Week: October 1-7

Fire Prevention Day, National: October 9

Fire Prevention Week, National: October 7-13

Flashlight Day, National: December 21

Food Bank Week, National: October 21-27

Food Day, World: October 16

Forefather's Day: December 21

Foreign Language, (Learn a) Month: December

Forget-Me-Not Day: November 10

Frankenstein Day, National: October 29

Frankenstein Friday: October 26

Frappe Day, National: October 7

Fried Shrimp Day: December 21

Friend-Write a Friend Month, National: December

Fritters Day, National: December 2

Frugal Fun Day, International: October 6

Fruit Day, (Brandied): October 20

Fruitcake Day, National: December 27

Frustration Day, Moment of: October 12

G

Gadhafi Assassination (2011): October 20

Game & Puzzle Week, National: November 11-17

Gastroesophageal Reflux Disease Awareness Week: November 18-24

Gay & Lesbian History Month: October

Gazpacho Day, National: December 6

Geography Awareness Week, National: November 4-10

German American Heritage Month: October

Get Organized Week: October 1-7

Girls Day, National: November 12

Giveaway, (Come & Take it) Day: October 6

Golf Day, National: October 4

Goodwill, Day of (S. Africa): December 26

Greeting Card Day, Electronic: November 17

Guinness World Records® Day: November 17

Gunpowder Day: November 5

Guru Nanak Jayanthi (H): November 28

Guy Fawkes Day: November 5

H

Habitat Day, World: October 1

Halloween Safety Month: October

Halloween: October 31

Ham Month, (Eat Country): October

Hamburger Day, National: December 21

Hand Washing Awareness Month, National: December

Hand Washing Awareness Week: December 2-8

Hand Washing Day, Global: October 15

Hanukkah (J): December 8-16

Happiness: Pursuit of Happiness Week: November 8-14

Head Start Awareness Month: October

Health Education Week, National: October 21-27

Health Literacy Month: October

Health: Children's Health Day: October 1

Healthcare Central Service & Sterile Processing Week: October 7-13

Healthcare Facilities & Engineering Week, National: October 21-27

Healthcare Food Service Week, National: October 4-10

Healthcare Resource & Materials Management Week: October 7-13

Hello Day, World: November 21

Hermit Day, National: October 29

Hike Day, (Take A): November 17

Hispanic Marriage Day: October 14

Home Care Aide Week: November 11-17

Home Care Month, National: November

Home Office Week, Improve Your: October 14-20

Homeless Persons' Remembrance Day, National: December 21

Hospice Palliative Care Month, National: November

Housewives Day, National: November 3

Human Rights Day, International: December 10

Human Rights Month, Universal: December

Humane Society Anniversary, American (1877): November 22

Humbug Day, National: December 21

Hunger & Homelessness Awareness Week, National: November 11-17

I

Ice Cream & Violins Day: December 13

Ice Cream Day: December 13

Identity Theft Prevention & Awareness Month: December

Indian Pudding Day, National: November 13

Indigenous People, National Day of Mourning: October 8

Infection Prevention Week, International: October 14-20

Influenza Vaccination Week, National: December 2-8

Inspirational Role Models Month, National: November

J

Jasmine Uprising, Tunisia (2010): December 17

Jewelry Month (Fine): November

John F Kennedy Memorial Day (1963): November 22

K

Karwa Chauth (H) (est.): November 4

Kindness Day, World: November 13

Kindness Week, World: November 5-11

King Tut Day: November 4

Kristallnacht (1938): November 9

Kuwaiti Parliament Stormed by Protesters (2011): November 16

Kwanza: December 26-January 1

Kyoto Protocol 1st Commitments Expire: December 31

L

Las Posadas: December 16-24

Last Day for Overnight Shipping (est.): December 22

Last Day for Standard Shipping (est.): December 15

Last Week to Register To Vote (est.): October 3-9

Leif Eriksson Day: October 9

Lemon Cupcake Day, National: December 15

Leon Day: October 30

Letter Writing Day: December 7

Lights on After School: October 18

Listening: National Day of: November 23

Liver Awareness Month, National: October

Long-term Care Awareness Month: November

Lung, Healthy Lung Month: October

Lupus Awareness Month: October

M

Mad Hatter Day: October 6

Made in America Month, National: December

Mahatma Gandhi Jayanthi (H): October 2

Make a Difference Day: October 20

Mammography Day, National: October 19

Maple Syrup Day: December 17

Marrow Awareness Month, National: November

Massage Therapy Week, National: October 21-27

Mayflower Day (1620): November 21

Medical Assistants Week: October 22-26

Medical Librarians Month, National: October

Men Make Dinner Day, National: November 3

Men's Day, International: November 19

Menopause Day, World: October 18

Mental Health Day, World: October 10

Mental Illness Awareness Month: October

Mental Illness Awareness Week: October 7-13

Meth Awareness Day, National: November 30

Metrics Week, National: October 9-15

Migrant's Day, International: December 18

Migratory Bird Day (Southern Hemisphere), International: October 13

Military Express Last Day Shipping (est.): December 19

Military Family Appreciation Month: November

Military Parcel Post Holiday Shipment Cutoff Date (est.): November 13

Mincemeat Day, National: October 26

Miners' Day: December 6

Mischief Night: October 30

Mitten Tree Day: December 6

Mole Day, National: October 23

Money, Move Your Money Day: November 5

Mother-in-law Day, National: October 28

Mountain Day, International: December 11

N

Native American Heritage Day, National: November 27

Native American Heritage Day: October 8

Native American Heritage Month: November

Navaratri (H): October 24- November 1

Navy Day: October 27

New Year's Eve: December 31

Newspaper Carrier Day, International: October 20

Newspaper Week, National: October 7-13

Nice Day, Do Something: October 5

Non-Violence, International Day of: October 2

Noodle Ring Day, National: December 11

Novel Writing Month, National: November

Nut Day, National: October 22

O

O Music Awards® (est): October 31

Oatmeal Muffin Day: December 19

Occult Day: November 18

Occupy Movement, Forced Evictions Begin (2011): October 25

Oktoberfest Ends: October 7

Operating Nurse's Day, National: November 14

Operation Santa Paws: December 1-24

Orthodontic Health Month, National: October

Osteoporosis Day, International: October 20