Q-LEEP: EVENTS, PROMOTIONS & HOLIDAYS
Volume II: April, May, June 2012, 2nd Quarter
Created by Laura Dawn Lewis
Smashwords Edition
Copyright © 2012 Laura Dawn Lewis
Published by Couples Company LLC
All Rights Reserved
ISBN: Digital
ISBN-13: 9781463503994; Print
ISBN-10: 1463503997; Print
This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. Laws and practices vary from state to state and if legal or other expert assistance is required, the services of a professional should be sought. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book.
The information herein is based upon information available prior to November 22, 2011. Cover Design by Laura Dawn Lewis
www.CouplesCompany.com www.PRPlanningCalendar.com
Twitter: @promoCalendar
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TABLE OF CONTENTS
ALPHABETICAL LISTING OF ALL EVENTS
CHRONOLOGICAL LISTINGS
LISTINGS BY LENGTH
Annual – Monthly – Weekly - Daily
EVENTS BY SUBJECT / CATEGORY LISTINGS
Animals, Insects and other living creatures
Annual holidays, events and anniversaries
Science, Mathematics & Technology
Laura Dawn Lewis' Event, Editorial & Promotional Calendar, The LEEP
INTRODUCTION
This is an abbreviated version of the 2012 LEEP Calendar and covers the second quarter of 2012. The 2012 LEEP is available in paperback and digital formats.
As a former media sales person and a current writer, journalist and publisher, I’ve spent hours trying to find this information, praying it might dwell within a single credible location. During my years of media sales I used a crude version of this book, predominantly for vendor marketing, gaining access to new accounts or persuading agencies to pony up a few thousand dollars extra to coincide with a national promotion. When I became a publisher, I found that I needed to know when many of these events were occurring to draw traffic to our website CouplesCompany.com. How this works is key word searches for many of these events skyrocket during the promotions. Essentially, we needed content people would be looking for with the heightened awareness surrounding a given event.
THE GOOGLE FACTOR
We began updating this calendar again for 2012 in October based upon feedback from our fans, unaware of a pending change in Google. They had updated their algorithm in March/April 2011 and we saw a 50% drop in traffic overnight. That change penalized sites for outbound links. As we used over 1000 affiliate programs on Couples Company, we got hit hard. Fortunately, I had merged the company with two others in January 2011 and we were rebuilding the site and company on the backend and had decided to eliminate nearly all affiliate programs within the redesigned the site. We took the hit knowing when the new site launched in August we'd be able to regain what we lost with the new changes. We also figured that we were safe from another Google change as these usually came every 18-24 months. We were wrong to assume Google was done making big changes.
In November 2011, ten days before Thanksgiving, Google made changes again to their algorithm, giving priority to new content over existing articles on the internet. This proved very costly and a nasty surprise for us and tens of thousands of content websites with decades or more of information focusing on specialized fields without a need for breaking news. The change to Google's algorithm, whether intended or not, gives priority to the multi-national media conglomerates whilst penalizing the smaller boutique and specialized websites like ours. We saw a 30% dip in traffic, again overnight. Several of our exclusive articles and series suddenly stopped drawing. Our shopping mall, set up for the holidays fell from top positions. We were heading into the 4 most critical weeks of the year and Google changed the game plan…AGAIN!
The articles that fell off the rankings were heavily researched and dealt with subjects that don't need updating often such as Parental Alienation Syndrome (PAS), dating how-to, the elements behind grief and such. Even our shopping mall, using a ten-year proven formula pairing gifts to the amount of time couples have been together took a hit; the basic criteria doesn't change. What's appropriate to give a girl you've been dating for three months is the same now as it was 20 years ago. Human nature is a constant. Google algorithms are not.
One thing was clear. We needed a strategy and we needed it yesterday. Our little LEEP suddenly moved from useful to critical in generating a steady stream of new content that is timely to compete with the major media companies and re-establish our presence, most notably on Google.
USING THE LEEP TO COMPETE
By using the LEEP calendar, we are able to assign timely stories to our columnists and provide our product development, marketing and retail divisions with a calendar outlining the most opportune time for product releases and sales promotions. We're able to stimulate story ideas that will be in demand, target key words, add elements that make the articles germane to that day, week or month and work within the parameters of the new Google algorithm without sacrificing content, quality or focus. On the marketing end, we're able to integrate key words and promotional events into our social media strategy, marketing and PR, whilst positioning products to play upon various upcoming events that see an uptick in search relevance during the leading weeks. The international nature of the LEEP, specifically with its comprehensive guide to religious holidays helps significantly with our second and third largest markets, India and Europe.
Regaining what is lost in a Google revise does take time, but it can be done and this calendar is proving its merit in reversing the harm. We've started adding additional content featuring various events and the traffic is climbing once again. Our hope is you find the LEEP useful in your work as well.
ABOUT THE LEEP
Whether editorial or marketing, you probably have a dictionary and thesaurus sitting on your desk. The LEEP rounds out the must-have, often-referenced tools of writers and marketers. The 2012 LEEP the second calendar in the series. The 2013 version will be released in Q2 2012.
The LEEP deals with dynamic information and thousands of different sources and each date is therefore ‘subject to change without notice.’ Sources include the US and other nations' governments, the United Nations, various professional organizations, non-profits and NGOs, news stories, public and private institutions, websites and cultural customs. Due to the dynamic nature of calendars, it is advised that before you commit resources to a specific day or event, make sure the date has not changed since this book was updated in November 2011.
We've also included several historical events and major events from 2011 in the 2012 calendar. These dates include the major uprisings in the Arab Spring, major disasters and Occupy Wall Street movement. Our hope is these dates will be quite useful for journalists, bloggers and teachers.
The following is a brief rundown of the various sections that are prone to dates moving.
SPORTS & ENTERTAINMENT
Google ‘World Cup’ and you’ll receive links to dozens of World Cups, for kids, for women for young men, for men. Augment that with FIFA and you still get half a dozen different events throughout the year. The same can be said for terms like World Series, America’s Cup and Championships (pick a sport). Ergo, sports are an issue in the calendar. Often the exact date is not set at the time of this compilation so the dates on the calendar are estimated based upon previous year’s patterns. Multiple factors can change these dates: strikes, extended playoffs, natural disasters etc. Many championships occur at two or four year intervals. This may be the reason your favorite event is not on the calendar.
A similar scenario exists with Entertainment events such as The Academy Awards, Grammy Awards and Webby Awards.
RELIGION
If you ever get bored and seek a Rubik’s Cube size headache, try integrating the Hindu calendar into the Gregorian calendar, (which was developed about 600 years ago). The first uses the sun, moon and positions of planets and stars to designate which days are which and when. The Hindu year is longer. Even the months have different names and half the time you look it up, it gives you the date with the star charts and Hindi names with no reference to internationally recognized dates. Then you have to figure out what your longitude and latitude is at the exact time for that holiday to start…and most of these celebrations go on for days. These dates should be seen as estimates and points of interest rather than exact. If you are going to be covering them or planning an event around them, contact your local Hindu temple and get the exact dates and times for your location. These will vary from city to city.
Buddhism, Judaism and Islam also rely on the moon, sun, planets and/or a combination for their calendars as well. In Islam the observance doesn't begin until the local clergy proclaim it has begun. This means the actual event for these faiths may start a day later or earlier depending upon where you are on this planet or when the moon can be seen. The Christian dates follow the Gregorian Calendar and do not have these issues.
NATIONAL, WORLD & INTERNATIONAL
Several events and dates have national days and international, world and/or universal days. Others occur in the spring and again in the fall or in the Southern Hemisphere than the Northern Hemisphere. This is why they will appear more than once in the calendar. Typically national dates are within the country (usually the US) and were either proclaimed by congress, the President, mark an anniversary or originate from an industrial collective, special interest group, non-profit or professional association. World events typically originate with the United Nations and international events generally derive from an anniversary or come from an industrial collective, special interest group, non-profit or professional association. Other dates, especially the silly dates simply developed through custom.
Even these are often in conflict with each other.
One example is 'Brother's Day'. There are three and all have been proclaimed as official. All have received mainstream media coverage. They're all included because we were unable to determine which is the official Brother's Day.
Different organizations will proclaim the same day at different times of the year. In these cases I’ve looked for the most established organization backing the day and have chosen their designation as official.
Consider Sadie Hawkins Day. One source states it is always the first Saturday in November. Another says it is only on February 29. Yet another states that as of 1937 the date was established after a segment ran in the Lil’ Abner comic strip in mid-November and in the 1950s it was established as a pseudo-holiday falling on the first Saturday following the 9th of November. The last explanation proved the most credible and is the one used in this calendar. However, the tradition of women proposing to men on Leap Day goes back hundreds of years and this has been called Sadie Hawkins Day. Because of this I altered the Leap Day designation of Sadie Hawkins slightly to Sadie Hawkins Proposal Day. In reality, Sadie Hawkins is in November. Culturally it is also on Leap Day. I made and executive decision and split the difference.
REGIONAL AND WEEKLY CELEBRATIONS
Some dates will be different depending upon which region of the country you are in. Weeks dealing with natural disasters and weather, harvest related weeks and sometimes sports will differ. I’ve chosen the weeks, days and celebrations with the greatest consistency nationally.
Another issue that comes up is timing. Many of the promoters of these events will state that it occurs during the ‘First week of X’ or ‘the third week of X’. This is very vague. Do they mean the first full week? Do they mean the week with the first of the month? Do they mean the first seven days? Often there is no explanation and 80% of the time email queries and phone calls to verify are not returned or the information is unknown.
In these cases I’ve compared past year’s weeks to discern a pattern; sometimes this works; sometimes it doesn’t. When it doesn’t, I’ve estimated the date based upon information available.
Dates change due to circumstances, postponements, breaking news, conflicts, extended playoffs, strikes, natural disasters and typos. It is advised to google any event in this calendar for your region prior to planning an event or promotion around it.
Depending upon where you are coming from, Marketing or Editorial, this calendar will have a different use. The point is this calendar is useful for both sides of the divide.
NOOK, SONY, PALM, KINDLE, IPAD & OTHER DIGITAL FORMS OF THIS BOOK
We've made attempts to work with the graphic limitations on the e-readers and make the ebook version as simple to navigate as possible. However, due to the file size limitations on the graphics for digital reading devices, the pictorial versions of this calendar do not reproduce well because of their text. If your reader can navigate PDFs and you've purchased a version for one of the popular ebook readers, simply contact us at public@prplanningcalendar.com with your receipt number and we will provide you with a free interactive PDF version of this calendar that displays beautifully on tablets and allows you to print out a low resolution version on standard paper.
EVENT PLANNING:
If your community has a large population of one or more ethnic group you don’t want to plan a promotion, event, fundraiser or activity if a large portion of your community is marking a day or week with religious or cultural observances. For example, in Los Angeles, because we have a large Jewish population, you don’t want to plan important events, fundraisers or promotions during Passover or the Jewish Holy Week because a lot of people, even if they’re not practicing do observe these weeks with family.
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HOW TO USE THIS CALENDAR
IF YOU ARE A JOURNALIST, BLOGGER, EDITOR OR PUBLISHER:
a) Use this calendar to plan features around topics that fit your market;
b) Use it to discover traditions you may not know exist;
c) Use it to identify issues currently receiving extra attention;
d) Use it to identify potential feature stories;
e) Use it for little trivia notations and ‘Did you know?’ embellishments;
f) Use it to create a sense of urgency and unique proposition for reaching difficult sources;
g) Use it to collect additional facts on that topic for future stories;
h) Use it to identify trends.
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IF YOU ARE A MARKETER:
a) Use it to generate more revenue. If an organization has set aside a specific month, day or week, find out if additional co-op dollars are available from manufactures to capitalize upon that event. Check with the regional managers of companies and organizations that are affected by the special event. Often they will have funds set aside to increase awareness that you can use to develop a promotion or event dovetailing with the national or international event.
b) Use the calendar for advertising and promotional planning with agencies and individual companies. Most marketing is planned 6-18 months in advance. Traditionally, fiscal years begin in September and budgets are finalized in July and August for the next year. The heightened awareness due to the PR push will make their products/services more desirable during that time.
c) Use it to bring in new advertisers. The calendar is a tremendous ice-breaker for new business development and a great strategy for securing that first meeting.
d) Use it to plan your own PR push for new products and services. For example, if you are releasing a book on diabetes, October and November have several weekly, daily and monthly events designed to bring awareness to the public about diabetes maintenance, treatment, avoidance and living with the disease. This would be the ideal time to plan a book tour.
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IF YOU ARE AN EDUCATOR:
a) Use it for History: Many of the days mark historic events that impact how we live today.
b) Use it to foster creativity: Have the students come up with ways to acknowledge a specific day like ‘Do a Grouch a Favor Day’, ‘Random Acts of Kindness Day’ or ‘Incredible Kid Day’
c) Use it to engage curiosity: International Literacy Day
d) Use it to explore other cultures and traditions: What is Diwali and how is it celebrated?
e) Use it to learn about global issues: World Indigenous Peoples Day
This is a calendar of ideas. Each year we’ll add more events and points of interest. There are thousands of special weeks and days. The 2013 Calendar will be available during first quarter 2012.
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ALPHABETICAL LISTING OF ALL DATES IN THIS BOOK
For the Alphabetical Listings we've taken the key word of the event as the lead letter. For example: National Prostate Cancer Awareness Day will be listed as Cancer: Prostate Cancer Awareness, National.
100th Day of the Year: April 9
2nd Passover (J) (est.): May 6
A
Academy of Country Music® (ACMA) Awards: April 8 (est)
Accordion Awareness Month, National: June
Active Aging, (Year of) EU
Administrative Assistants Week: April 20-26
Administrative Professionals Day, National: April 25
Administrative Professionals Week: April 22-28
African Liberation Day: May 25
AIDS Cure Announced (2011): May 16
AIDS: Get Yourself Tested Month: April
Air Quality Awareness Week: May 7-11
Alan Turing Day (1912): June 23
Alan Turing Week: June 18–23
Alan Turing Year
Alcohol & Other Drug-Related Birth Defects Week, National: May 6-12
Alcohol Awareness Month: April
Alcohol Screening Day, National: April 5
Alcohol-Free Weekend: April 6-8
All is Ours Day: April 8
Allergy Awareness Week, Food: May 6-12
ALS Awareness Month: May
Amnesty International Day: May 28
Anxiety & Depression Awareness Week, National: May 6-12
Anxiety Disorders Screening Day, National: May 2
Aphasia Awareness Month, National: June
Applesauce Cake Day: June 4
Appomattox Day, (Civil War Ends 1865): April 9
April Fools Day: April 1
Aquarium Month: June
Arbor Day: April 27
Armageddon Year
Armed Forces Day: May 19
Arthritis Month, National: May
Asian Pacific American Heritage Month: May
ASPCA Day: Cruelty to Animals Prevention: April 10
Asthma & Allergy Awareness Month: May
Astronomy Day (Summer), International: April 28
Astronomy Month, Global: April
Astronomy Week, National: April 23-29
Atheists Day: April 1
Australian, Hug an Australian Day: April 26
Autism Awareness Day, World: April 2
Autism Awareness Month, National: April
Autism Day, Adult: April 18
Automotive Service Professionals Week, National: June 4-10
B
Babe Ruth Day: April 27
Baby Day, National: May 2
Baby: Infant Immunization Week, National: April 21-28
Baby: Infertility Awareness Week, National: April 22-28
Babysitter's Day, National: May 7
Banning Interracial Marriage Ruled Unconstitutional (1967): June 12
Barbecue Month, National: May
Barbershop Quartet Day: April 11
Barefoot: Go Barefoot Day, National: June 1
Bat: Year of the Bat
Be Kind to Animals Week: May 6-12
Beautician's Day: June 26
Beer Day, National: April 7
Belmont Stakes (est.): June 9
Beverage Day: May 6
Bicycle Safety Month: May
Bike Month, National: May
Bike to Work Day, National: May 18
Bike to Work Week, National: May 14-18
Bike Week, National: May 13-19
Billboard Music Awards® (est): May 20
Biological Diversity Day, World: May 22
Bird Day, International: May 4
Birth Mother's Day: May 12
Blah, Blah, Blah Day: April 17
Blood Pressure Month, National: May
Blueberry Pie Day: April 29
Blues Music Awards® (WC Handy Awards): May 5 (est)
Boating: Safe Boating Week, National: May 19-25
Bone & Joint Decade
Book & Copyright Day, World: April 23
Book Week, (Children's): May 7-13
Books: Get Caught Reading Month: May
Books: Reading Is Fun Week: May 13-19
Boy's Club Day: May 19
Breastfeeding Awareness Week, National: June 13-19
Breathe Easy Month: May
Brother's Day, National: May 24
Brothers & Sisters Day, National: May 2
Bubba Day, National: June 2
Buddha Day: April 8
Buddha Purnima (H): May 6
Business Etiquette Week, National: June 4-10
Business: Small Business Week: May 13-19
C
Camera Day: June 29
Canada, International Year of:
Canadian Grand Prix (Auto Racing): June 8-10
Cancer Campaign (Childhood) Month, International: June
Cancer Control Month: April
Cancer from the Sun Month: June
Cancer Research Month, National: May
Cancer Survivors Day: June 3
Cancer: Brain Tumor Action Week: May 6-12
Cancer: Melanoma & Skin Cancer Prevention Month: May
Cancer: Melanoma Monday: May 7
Cancer: Minority Cancer Awareness Week, National: April 15-21
Cancer: Oral, Head & Neck Cancer Awareness Week, National: April 9-15
Cancer: Testicular Cancer Awareness Week: April 1-7
Candy Month, National: June
Cannes Film Festival (est.): May 9-20
Car Care Month, National: April
Caramel Popcorn Day: April 7
Carpenter Ant Awareness Week: June 17-23
Carpenter's Day, National (AU): April 13
Cat, Hug Your Cat Day: June 4
Cat: Adopt-a-Cat Month, National: June
Catfish Day, National: June 25
Champions League Final (Soccer): May 19
Charter Schools Week, National: May 6-12
Cheese, Grilled Cheese Month, National: April
Cheeseball Day, National: April 17
Chernobyl Disaster (1986): April 26
Chicken Dance Day: May 14
Child Abuse Prevention Month, National: April
Child Victims of Aggression, World Day of: June 4
Child: Week of the Young Child: April 22-28
Childhood Depression Awareness Day: May 8
Children: Heal the Children Month: May
Children's Awareness Month: June
Children's Book Day, International: April 2
Children's Day, International: June 1
Chinese Year of the Dragon
Chocolate Chip Day, National: May 15
Chocolate Custard Month: May
Chocolate Éclair Day, National: June 22
Chocolate Pudding Day: June 26
Christian Holy Week (Passiontide): April 1-8
Cinco de Mayo: May 5
Clean Air Month: May
Clean up Your Room Day: May 10
Click It or Ticket Mobilization: May 23-June 3
Click It or Ticket Mobilization: May 23-June 3
CMA Music Festival: June 7-10
Coca Cola® Day: May 8
Cocktail Day, (Name Your Poison): June 8
Coin Toss Day: June 1
Columnist's Day, National: June 26
Combat Decertification, World Day of: June 17
Confederate Memorial Day: April 25
Congenital Cytomegalovirus Awareness Month, National: June
Consumer Awareness Week: April 16-21
Cooperatives, International Year of
Corpus Christi (C): June 7
Cosmonaut Day, Russian: April 11
Counseling Awareness Month: April
Crime Victims Rights Week, National: April 15-21
Crucifixion of Jesus Christ (Actual day 33AD): April 3
Cultural Diversity, World Day of: May 21
D
Dairy Month: June
Dance Day, World: April 29
Dance Week, National: April 22-May 1
DARE® Day, National: April 5
Dark Sky (Astronomy) Week, International: April 1-7
Daytime Emmy® Awards (est.): June 17
Deaf Awareness Week: May 7-13
Deaf-Blind Awareness Week, Helen Keller: June 24-30
Deep Water Horizon Oil Spill Anniversary (2010): April 20
Defense Transportation Day, National: May 18
Deir Yassin Memorial Day (1948): April 9
Diet (No) Day: May 6
Diet: Eat What You Want Day: May 11
Digestive Diseases Awareness Month, National: May
Dirty Dishes Day, No: May 18
Distracted Driving Awareness Month, National: April
Dog, Take Your Dog to Work Day, National: June 23
Don't Go to Work Unless it's Fun Day: April 3
Donald Duck Day: June 9
Donate Life Month, National: April
Doughnut Day, National: June 2
Draw a Picture of a Bird Day: April 8
Drug Abuse & Trafficking, World Day Against: June 26
Dyngus Day (C): April 9
E
E3 Expo Los Angeles (est): June 5-7
Earth Day, National: April 22
East Meets West Day: April 25
Easter (C): April 8
Easter, Orthodox (C): April 15
Effective Communications Month: June
Egg Month: May
Egg Salad Week: April 15-21
Eggs Benedict Day, National: April 16
Eight Track Tape Day: April 11
Electric Safety Month, National: May
Email Week, National: June 11-17
Emancipation Day (1862): April 16
Emergency Medical Services Week, National: May 13-19
Emergency Preparedness Week, National: May 6-12
Employee Health & Fitness Month: May
Environment Day, World: June 5
Environmental Education Week, National: April 15-21
Epitaph Day, Plan your: April 6
Equal Pay Day: April 17
Escargot Day, National: May 24
Euro 2012 (Soccer): June 8 - July 1
Europa League Final (Soccer): May 9
Ex-Spouse Day: April 14
Eye Safety Month: April
F
Facial Protection Month, National: April
Families, International Day of: May 15
Family Month, National: June
Family Week, Universal: May 13-19
Family Wellness Month: May
Father Damian Day: April 15
Father's Day, International: June 17
Father's Week, Universal: June 17-23
Fatigue Syndrome Day: May 12
Federal-Aid Interstate Highway Act (1956): June 29
Fibromyalgia Education & Awareness Month: May
Fireworks Safety Month: June
First ATM Installed in London (1967): June 27
Fishing & Boating Week, National: June 2-10
Fishing Day, Go: June 18
Fishing: Take a Kid Fishing Weekend: June 8-10
Flag Day: June 14
Flag Week, National: June 10-16
Forgiveness Day, National: June 26
Foster Care Month, National: May
French Open (Tennis): May 27 - June 10
Fresh Fruit & Vegetables Month, National: June
Friday the 13th: April 13
Friends Day, Best: June 8
Frog Jumping Day: May 13
Frog Month, National: April
Fun at Work Day, International: April 1
G
Garden Week, National: April 3-9
Gardening Day, National: June 6
Gardening-Composting Day, Learn About: May 29
Gardening-Flower Day, Water a: May 30
Gardening-Iris Day: May 8
Gardening-Lawn & Garden Month: April
Gardening-Perennial Gardening Month: June
Gardening-Rose Month: June
Gardening-Strawberries Day, Pick: May 20
Gardening-Tree Day, Love a: May 16
Garlic Day, National: April 19
Gay & Lesbian Pride Month: June
Gaza Flotilla Attack (2010): May 31
Germany Invades Russia (1941): June 22
Girl Scout Leader Day: April 22
Girl: International Year of the Girl
Go Broke Day: April 5
Golden Rule Week: April 11-17
Golfer's Day: April 10
Good Friday (C): April 6
Goodwill® Industries Week: May 7-13
Great Outdoors Month: June
Greenery Day (Japan): April 29
Guitar Month, International: April
H
Hairstyle Appreciation Day: April 30
Haitian Heritage Month: May
Hamburger Month, National: May
Headache Awareness Week, National: June 3-9
Health & Fitness Day (Employee), National: May 16
Health & Fitness Day (Senior), National: May 21
Health Day, World: April 7
Health Week (Women’s), National: May 13-19
Health: Public Health Week, National: April 2-8
Healthcare Risk Management Week, National: June 18-22
Hearing & Speech, (Better) Month: May
Hearing Day, (Save Your): May 31
Heart: High Blood Pressure Education Month, National: May
Heat Safety Awareness Day, National: May 25
Heimlich Maneuver Day, International: June 1
Hemophilia Day, World: April 17
Hepatitis Awareness Month, National: May
Hepatitis Awareness Week, National: May 21-28
Herb Week, National (est.): May 5-11
Herbs, Year of:
High Five Day, National: April 19
HIV Testing Day, National (est.): June 25
HIV Vaccine Awareness Day: May 18
HIV/AIDS Awareness Day (Asian & Pacific Islander): May 19
Hoagie Day, National: May 5
Hoarders-Pack Rat Day: May 17
Hollerin' Contest Day, National: June 16
Home Buyers Week, National: April 15-21 (est)
Home Owners Week, National: April 9-15
Home Safety Month: June
Honesty Day, National: April 30
Hong Kong Transferred to China (1997): June 30
Hope, National Day of: April 4
Horace Mann Day: May 4
Hospital & Healthcare Week, National: May 13-19
Hot Air Balloon Day: June 5
Housework-No Housework Day, National: April 7
Hug Holiday, International: June 11
Hug Holiday, National: June 29
Humor Month, National: April
Huntington's Disease Awareness Month: May
Hurricane Preparedness Week, National: May 20-26
Husband Appreciation Day: April 21
I
Ice Cream Day, Chocolate, National: June 7
Ice Cream Soda Day: June 20
Ice Cream-Rocky Road Day, National: June 2
Indianapolis 500 (est.): May 27
Information Society Day, World: May 17
Insurance Awareness Day: June 28
Intellectual Property Day, World: April 26
Irritable Bowel Syndrome Awareness Month: April
Islamic Year: 1434 & 1435
J
Jackie Robinson Day: April 15
Jamestown Founded (1607): May 14
Jazz Appreciation Month: April
Jazz Day, International: May 26
Jefferson Day: April 13
Jelly Bean Day, National: April 22
Jewish Passover Celebration: April 6-14
Jewish Year: 5772 & 5773
Joplin Tornado (2011): May 22
Juggler's (multi-taskers) Day, International: April 18
Juggler's Day, World: June 16
K
Karaoke Week, National: April 22-28
Keep America Beautiful Month: April
Kentucky Derby (est.): May 5
Kindergarten Day: April 21
Kiss Your Mate Day: April 28
Kissing Day, National: June 21
Kitchen Klutzes of America Day: June 13
Kupalo: June 24
L
Laboratory Day, World: April 23
Lag b’Omer (J): May 10
Lailat al Miraj/ Isra & Mi’raj (M): June 16
Laugh at Work Week: April 1-7
Laughter Day, International Moment of: April 14
Law Day: May 1
Lawyers Day, National be Kind to: April 12
Leap Year
Leave the Office Early Day, (Actual) National: June 2
Leave the Office Early Day, (Observed) National: June 1
Lent Ends (C): April 7
Leprechaun Day: May 13
Librarian Day, National: April 16
Librarian Day, School: April 4
Library Week: April 8-14
Lie Day, (Tell a): April 4
Lightning Awareness Week: June 17-23
Limerick Day: May 12
Log Cabin Day: June 25
Longest Day of the Year: June 20
Look Alike Day: April 20
Losar: 2138 & 2139
Love Day, Global: May 1
Lover's Day, National: April 23
Loyalty Day: May 1
Lupus Day, World: May 10
Lupus Month, National: May
M
Macaroon Day, National: May 31
Malaria Day, World: April 25
Maritime Day, National: May 22
Masters Luxury Golf Tour: April 7-11
Masters Tournament(Golf): April 2-8
Maundy Thursday (C): April 5
May Day: May 1
Medgar Evers Memorial Day (1963): June 12
Medical Laboratory Week, National: April 22-28
Meditation Month: May
Mediterranean Diet Month: May
Memo Day, National: May 21
Memorial Day: May 28
Men's Health Month: June
Men's Health Week, National: June 11-17
Men's Month, International: June
Mental Health Awareness Week, Children’s: May 1-7
Mental Health Counseling Week, National: May 5-11
Mental Health Month, National: May
Meteor Day: June 30
Migratory Bird Day (Northern Hemisphere), International: May 12
Military Spouses Day: May 11
Millionaire Day, (Be a): May 20
Mine Awareness Day, International: April 4
Minority Health Month, National: April
Missing & Exploited Children's Day, National: May 25
Mississippi Floods (2011), Anniversary: April 25 & May 10
Monaco Grand Prix (Auto Racing): May 24-27
Mormon Day, Church of Latter Day Saints: April 6
Mosquito Control Awareness Week, National: June 24-30
Mother Goose Day: May 1
Mother's Day (USA): May 13
Motorcycle Safety Month, National: May
Mt. St. Helens Eruption (1980): May 18
MTV Movie Awards® (est): June 3
Multiple Sclerosis Month, International: May
Museum Day, International: May 18
Music Week, National: May 6-13
Musical Instrument Day, (Buy a): May 22
Myasthenia Gravis Awareness Month, National: June
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NAB Conference (Las Vegas): April 14-19
Nakba Day (1948): May 15
Name Yourself Day: April 9
NBA Finals/Championships (est.): June 1-4
Neighbor Works Week, National: June 3-9
Networking Week, National: April 5-12
Neurofibromatosis Awareness Month, National: May
Newsmen & Newswomen's Day, National Hug a: April 4
Newspaper Columnists Day: April 18
Nurses Day, International: May 12
Nurses Day, National: May 6
Nurses Week, National: May 6-12
Nursing Assistant's Week, National: June 15-22
Nursing Assistants Day: June 16
Nursing Home Week, National: May 13-19
Nutrition Employee Appreciation Week, (Child): May 7-11
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Occupational Safety & Health Week, (US/CA): May 6-12
Occupational Therapy Month, National: April
Ocean, International Year of the
Ocean: National Week of the Ocean: April 1-7
Oklahoma City Bombing (1995): April 19
Oklahoma Day: April 22
Old Maid's Day: June 4
Older Americans Month: May
Oral Health Month, National: April
Orange: Candied Orange Peel Day: May 4
Organize Your Files Week: April 15-21
Osama bin Laden Assassination (2011) Anniversary: May 2
Osteoporosis Prevention Month, National: May
Osteoporosis Prevention Week, National: May 7-13
Oyster Day: May 5
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Palm Sunday: April 1
Panic Day, International: June 18
Papaya Month, National: June
Paraprofessional Appreciation Day: April 4
Parkinson's Disease Day, World: April 11
Parks: National Parks Week: April 15-21
Passover Begins (J): April 6
Passover Ends (J): April 14
Patient Safety Awareness Month: April
Patriot's Day (MA, ME): April 16
Paul Bunyan Day: June 28
Peace Day, Wear Purple for: May 16
Peace Officers Memorial Day: May 15
Peanut Butter & Jelly Day, National: April 2
Pecan Day, National: April 14
Pecan Month, National: April
Pen-Friends (Pen Pals) Week International: May 1-7
Penguin Day, World: April 25
Penny Day, Lucky: May 23
Pentecost (C): May 27
Perigean Spring Tide: May 6
Pet Day, National: April 11
Pet Owners Independence Day: April 17
Pet Parent's Day, National: April 29
Pet Week, National: May: 6-12
Photography Month, National: May
Physical Education & Sports Week, National: May 1-7
Physical Fitness & Sports Month, National: May
Picture Book, Year of:
Pied Piper Anniversary, (1284): June 26
Pig in a Blanket Day: April 24
Pillow Fight Day, International: April 2
Pink Day, National: June 23
Pizza: Deep Dish Pizza Day, National: April 5
Playground Safety Week, National: April 22-28
Plumbing, Heating & Cooling Professionals Week: June 24-30
Poetry Month: April
Poetry Reading Day: April 28
Police & Peace Officers Memorial Week: April 16-22
Police Week, National: May 20-26
Pooper-Scooper Week, International: April 1-7
Pooper-Scooper Week, National: April 22-28
Prayer: National Day of Prayer: May 3
Preakness Stakes (est.): May 19
Press Freedom Day, World: May 3
Pretzel Day, National: April 26
Prime Rib Day, National: April 27
Prisoners of War Remembrance Day, National: April 9
Procrastination Awareness Month: April
Professional Wellness Month: June
Public Service Day: June 23
Public Service Recognition Week: May 6-12
Pulitzer Prizes Announced (est): May 21
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Raisin Week: May 1-7
Ram Navami (H): April 1