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Excerpt for Marketing Apple: Secrets of the World's Best Marketing Machine by Steve Chazin, available in its entirety at Smashwords

MarketingApple: Secrets of the World’s Best Marketing Machine.


Steve M. Chazin


Smashwords Edition


Copyright 2010 Steve M. Chazin




Discover other titles by Steve at http://www.smashwords.com/profile/view/technoguide

Table of Contents


Prologue - Are these really Apple’s secrets?

Secret 1 - Don’t Sell Products.

Secret 2 - Never Be First to Market.

Secret 3 - Empower Early Adopters.

Secret 4 - Make Your Message Memorable.

Secret 5 - Go One Step Further.

One More Thing

Prologue

Are these really Apple’s secrets?


Well...

How does a huge company go from the brink of bankruptcy to worldwide success and 2000% stock growth seemingly overnight? The answer is simple, yet surprising: better marketing. And the company is Apple.


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