Promotion and Public Relations:
The Dynamic Manager’s Handbook
Of Alternative Ways To Build Your Business
by Dave Donelson
Donelson SDA, Inc., Smashwords Edition
Copyright 2011 Dave Donelson
ISBN: 978-1458002044
A note from the author
The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.
Table Of Contents
Chapter 1 - Tune Up Your Publicity Machine
Chapter 2 - Case Study: Automotive Aftermarket
Chapter 3 - Case Study: Sports Team Sponsorships
Chapter 4 - Speaking Up For Your Business
Chapter 1
Tune Up Your Company’s Publicity Machine To Stay In The News