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Wealthy WAHM Party Plan Business Blaster
Moehr and Associates
Copyright 2011 by Moehr and Associates
Smashwords Edition
Wealthy WAHM Party Plan Business Blaster
--Book like crazy! Build a $100,000 a year team!
--Build a powerful, solid customer base.
--Leave your competitors breathless…how does she do it?
The Wealthy WAHM Party Plan Business Blaster is meant to be a tool to help you grow your business. It will take you step-by-step through a few of the action plans you need to help you build a stronger business faster and more efficiently.
As with any plan, the primary requirement is action. You may find you can easily implement some of the ideas, yet others may take longer for you to incorporate into your business. Whatever method(s) you choose, just be consistent and persistent. These are the two most valuable traits for business success.
Good luck building your business into a team that continues to grow and strengthen for as long as you run your business! 4 Di rect Sales Business Blaster
Why Use the Wealthy WAHM Party Plan Business Blaster?
You started with your business because you love your products and services. You’ve had a few sales events or parties and know you can make this a killer business. You’ve decided you want to build it into a solid, consistent sales machine, but you still want freedom, low-overhead and the ability to call the shots.
In the Direct Sales Blaster we will give you the tools to get from earning maybe a few hundred dollars per month to earning several thousand every single month. Others do it, why can’t you?
We have compiled information from several top sellers in the direct sales industry. These ideas are incorporated with our own solid marketing background in helping small businesses grow.
By following as many as you can, you should find your business growing steadily and more efficiently. As you continue to grow you can track which of the ideas work the best for you. Continue to implement what works, while considering what isn’t working. It’s important that you audit your marketing, service and recruiting programs regularly to stay competitive and profitable.
As you strive to develop your business, keep in mind that the most effective ideas are the ones that you will feel most comfortable doing again and again. If something is extremely uncomfortable, you likely won’t do it. Use the ideas that appeal to you and use them regularly for the most impact.
Much success!
Hostess Tips:
Go far beyond just coaching to get bookings from each and every show
You’ve got a show planned. Great! That is the hardest part of building your sales portion of your business—getting people together where you can present your products. Now follow a few simple tips with your hostess to make booking more events a snap!
Number one principle: Make sure your hostess feels super special. Give her a special spot up-front where everyone can see her. Great tip: Have a nice gift on her seat before she sits. Be sure to make sure everyone knows this is just the first of many special treats she as your hostess will receive during the show. Keep the little gifts coming during the course of the show. At the end of the show offer your hostess a special discount (20-30%) on anything she orders that evening.
Be sure to let all the other guests know that if they book a show with you before the show is over they will also receive the same discount you are giving the hostess on anything they order both that night and the night of their show. It’s a great way to get them to buy the more expensive items you sell. In addition, give them each a hostess packet with invitations to take home. They can look this over so they know what is required.
When you give you potential hostess her hostess packet ask them for a guest list to be given to you within 3-4 days, and write that date on the guest list so she/he remembers. You can have her mail it to you and then you can send the invitations and confirm with guests or have her send the invitations and confirm. Either way, you should also have a copy of the guest list with names, addresses, phone/email. Even if the guest doesn’t attend you can add him/her to your mailing list and for future contact.
When you receive the guest list, call or email the hostess and discuss strategy for attendance and sales. If she is to confirm with guests, be sure she does so 48 hours in advance. If you confirm with guests it is one less thing for her to do and you can have more control over the process.
When you give the hostess packet, include a current catalog and include a Wish List form. She can write down what her top wish-list items are and return it to you with her guest list. This will help you know what type of gifts she would like during the show and then you can offer her an item on her wish list at your specified hostess discount.
Let your guests know at each everything they will receive if they book a party with you that day. Be sure to make the offers good including deep discounts, free gifts, etc. When a guest shows interest in booking, let them know you schedule right then. “Is Tuesday the 20th good or would Saturday the 24th better?” Nail it down right then. Once they nail down a date, you can offer them the same discount you are offering your hostess.
On your invitations, be sure to add a line “Bring a friend and you will each receive a free XXX.” It can be a small item (for instance if you sell kitchenware, give them each a free veggie peeler or storage container). Call guests 48 hours before a show to confirm. Call the Hostess to remind her and suggest she also bring a friend. If guests bring a friend, it may help off-set any no-shows.
When working with a hostess, set a goal for show sales (set a minimum) as well as a booking goal. Let her know if you get a minimum of two bookings at her show you will give her XXX (special gift, discount, etc.). Be sure to set the level of expectations for the show. Be sure you mention you would like to have a certain number of guests. Some sellers even let her know they expect a certain sales minimum and at least two future bookings. Don’t pressure her; just be sure she is aware of your goals. If she knows up-front (especially if she gets free gifts and discounts), she will be more willing to help pump up the sales and bookings for you.
Ask every hostess if they would like to do what you do. Be sure to let them know that as a recruit they could receive their products at discounts in addition to earning money. Give them numbers to illustrate your point:
“Shelley, you were such a great hostess! You know if you become a consultant with me, you could get up to 55% off your products. Also, if you just sell to your friends and family and re-fill orders, you can earn a few extra hundred every month! I think you’d be great at this!”
Your hostess is an excellent candidate as a new recruit. She has just enjoyed being pampered and treated special receiving your products. Let her know how much confidence you have in her as a member of your team!
I learned that if you want to make it bad enough, no matter how bad it is, you can make it.
Gale Sayers
Drive Referrals to Your Business Faster
Do these situations apply to you...?
1. You have customers.
2. Your customers enjoy your product or service.
3. You're frustrated because, even though your customers know you and like your products and services...they DON'T TELL anybody about how good you are!
Do you like referrals? Everybody does. They are a warm lead. A lead that says “someone I know and trust recommended you.” That almost helps to create a sale without anything else. However, getting referrals is sometimes awkward. Asking your satisfied customers is easy—as long as you remember to do it.
To ensure you don’t forget, develop a flier to goes to everyone who places and order. Let them know how much you appreciate referrals. Ask them to email you the name, address and phone/email of three people. If they do, send them a free gift. After your customer orders, you can follow up a few days later to ask how the products are performing, do they have any questions, etc.? At this time, ask for a few referrals.
I went to a new salon for a haircut. I really like the service and was pleased. But what really impressed me was that a few days later I received a follow-up phone call to be sure I was happy with my haircut! I let them know I was and they asked me to send them a referral of any friends who may need a new salon. I ended up sending them lots of business—because of the great haircut and the great follow-up call!
Wouldn’t it be amazing if every service provider contacted you after the service to see if you were pleased, if you like the products, had any questions, etc.? Providing follow-ups consistently will make you remembered and treasured as a product and service provider.
VIP Cards
Develop a discount card. Make it a V.I.P. (Very Important Person) card. Print on it that you offer a 20% discount to holders of the card. Give them out to all your customers and include a few extra for them to give to others.
You can even team up with another vendor or two or whose logo you can include on the back. You will each offer these cards to all your customers (teaming up with other vendors gives you double or triple the customers to distribute it to). You can each share a portion of the cost of developing the card.
It needn’t be expensive to produce. You can make them on your computer on pull-apart business cards, or you can have them professionally designed and printed. Just be sure the final result is professional, elegant (after all, VIPs deserve elegance) and something you are proud to distribute.
Complementary Business Referrals
Make a list of people / businesses that sell complimentary products and services to your own product or service. Ask them to be involved in your V.I.P. card program or ask them to send you referrals for your business. Be sure to let them know you will do the same.
To make this system more effective, develop a referral card, coupon or flier for them to hand out to their customers. You should include their logo/name on it as well as your own. This does two things: It will help promote them (it has their logo on it) and it will let you know where the referral is coming from. Be sure to always ask your new customers how they heard of you. Track who is sending you referrals and be sure to send them referrals consistently.
Charity Referral System