Web Marketing R.O.I.
Tips To Sell More, Increase Revenue & Dominate Your Market - With Powerful Testimonials
By Dr.Mani
An InfoProfitz Publication
Smashwords Edition
Copyright 2003-2011 Dr.Mani. All Rights Reserved
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How Testimonials Overcome Objections & Close More Sales
Four Types of Testimonials - And How To Use Them
A Tested-and-Proven Way To Get Useful Testimonials
What Is The Best Time To Ask For Testimonials?
Intelligently Use Testimonials To Explode Your Business
Where To Place Testimonials For Maximum Impact?
Use Testimonials Wisely - And Profitably
ABOUT THE AUTHOR - Meet Dr.Mani, Blogger & Infopreneur
CONNECT WITH DR.MANI - Join The Inner Circle
OTHER BOOKS BY DR.MANI - More Guides From InfoProfitz.com
What Do They Say... ?
How To Harness The Power of 'Social Proof' & Intelligently Use Testimonials To Skyrocket Your Profits
Human beings are social animals. We look to society for validation of our actions. There's safety in 'following the herd'.
As an intelligent marketer, you can make use of this principle to enhance your offer and ethically influence your buyer's choices.
If you haven't done it yet, get a copy of Dr.Robert Cialdini's very powerful book, "INFLUENCE - The Psychology of Persuasion". In it, Dr.Cialdini analyzes the very basic, primitive and irresistible forces that govern the behavior of people around the world.
Most of the characteristics your buyers have are the ones nurtured and honed over centuries of evolution. They have survival benefit.
Imagine how it would be if you had to personally test and validate every single decision you make in the course of a normal day. You won't get anything else done!
So we all use shortcuts. We look to our social peers for the appropriate way to react. If everyone else wears a tie to work, you do it too - even if you'd prefer jeans with a t-shirt. If no one else is eating at a particular restaurant, you're not too keen to be the first to try it out. If your neighbors all have new model cars, you want one too - mainly to avoid looking like the odd-one out.
In many situations, this social 'peer pressure' is helpful. It keeps you from getting suckered, cheated, harmed or even killed. At other times, it may be a hindrance, or even create trouble. In general, however, social proof is helpful in making decisions on how to react, especially when you're facing an unfamiliar situation.
How is this information relevant to making more sales and boosting profit?
Well, let me put it very simply.
Your prospect or website visitor is interested in ordering from you - but is facing an unfamiliar situation. S/he needs some social proof, a peer review she can use to frame her buying decision on.