December 2011 Event, Editorial & Promotional Calendar™
LEEP Singles
By Laura Dawn Lewis
SMASHWORDS EDITION
ISBN: 978-1-4661-3810-0
Copyright © 2011 Laura Dawn Lewis
Published by Couples Company LLC
All Rights Reserved
Full Calendar Book Editions
ISBN: 9781452407418; Digital Edition
ISBN-13: 978-1461120384; Print
ISBN-10: 1461120381; Print
(Paperback 164 pages)
Photography by Laura Dawn Lewis unless noted.
This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. Laws and practices vary from state to state and if legal or other expert assistance is required, the services of a professional should be sought. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book.
Cover Design by Laura Dawn Lewis
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TABLE OF CONTENTS
WHERE TO GET THE FULL CALENDAR
INTRODUCTION
Thank you for purchasing this LEEP (Lewis’ Event, Editorial & Promotional) Calendar single for December 2011. This excerpt version of the 2011 LEEP Calendar features the annual, monthly, weekly and daily events occurring during December 2011. The only difference between this version of December and the full version of December in the annual book is the category classifications are not included and the 12-month 13-page 17X11 wall calendar is not included. The full version of this calendar is available as a paperback through various online retailers, in printable PDF and digital versions for Apple, Nook, Kindle, Sony, Palm and other portable reading devices through their respective stores or online through our site at prplanningcalendar.com
HOW TO USE THE INFORMATION IN THIS CALENDAR
This information can give you a decided edge in marketing and publishing by allowing you to capitalize on trending events and popular search terms in advance. For example, holidays see an increase in search queries approximately 4-6 weeks prior. Sporting events, entertainment and other annual event searches peak in the three weeks prior to the event. Knowing this ahead of time you can create articles for posting that are timely and thus increase search engine traffic to your publication or blog well before your competition realizes what is happening.
The same principle applies to marketing. Use this calendar to identify when international or national focus on topics that relate to your industry will be occurring. You can capitalize on the increased interest and increase the effectiveness of your own marketing and public relations activities by piggybacking on the public relations wave created by the organizations backing that event. This also makes it easier to pitch journalists on the topic because you can tie your story idea into a trending and current topic. This makes it more likely to be addressed. What this calendar does is give you an edge over your competition by allowing you to know what is coming up and therefore preventing you from missing an opportunity to increase sales, traffic to your website or press mentions.
For teachers, you’ll never be at a loss for something interesting to teach your students about that directly relates to their current lives.
The following are just some of the ways you can use this calendar to excel in your chosen profession, whether you inform people, sell products and services or teach.
IF YOU ARE A BLOGGER, JOURNALIST, EDITOR OR PUBLISHER:
a) Use this calendar to plan features around topics that fit your market;
b) Use it to discover traditions you may not know exist;
c) Use it to identify issues currently receiving extra attention;
d) Use it to identify potential feature stories;
e) Use it for little trivia notations and “Did you know?” embellishments;
f) Use it to create a sense of urgency and unique proposition for reaching difficult sources;