Who Is This Book For?
Everyone! In my view, everyone sells. However, the book will be focused on helping personal trainers master the art of sales, so that they can grow their personal training income. If you are new to training or just want to learn more about sales then you have come to the right place. This book is going to help you to get ahead faster and grow your client base as a personal trainer, without making all of the mistakes that I made throughout my career.
I have spent almost two decades in the fitness industry, trying to figure out how to build a client base and make a six-figure income. Initially, I started out as an independent contractor, then as an employed personal trainer for a large club in Dallas and finally worked my way into my current role as the Fitness Director for the world-renowned Cooper Fitness Center. So I have learned a thing or two about what it takes to be successful at training and also helping other personal trainers be successful. I believe everyone should be successful and able to make as much money as they wish, which has led me to write this book. I know that many of you have the foundation to be an excellent personal trainer, due to your knowledge and passion for fitness. However, after many years of working with trainers, I have found that the one area of expertise personal trainers lack is in sales.
